The journey has not ended

Each student in BCM112 has experienced a unique journey from this subject. Mine starts off with little knowledge of convergent media practices which has now turned to a massive participatory culture (new concept I learnt) , where not only am I learning things from my lecturer but also my tutor and fellow students. The content has not only informed me about media practices but has now played a role in the shaping of my understanding and view. The constant process of tweeting and blogging each week is something that has allowed me to share my own perspective with others around the WORLD. These platforms (another concept) has given me an outlet of discussion.



  Blog post “our time is now”, was one that I just loved putting together. Politics is something that plays a role in my life, as an active citizen of a political party. I am apart of that youth culture where so called ‘slacktivism’ exists. The content really opened my mind up to the ways in which the youth show there activism and how powerful we really are through the digital age. We may not participate in items that we have no interest in, but when we find something that we are strongly passionate about, the power of concepts like clicktivism is our contribution to global activism. (look at KONY 2012)


The next blog post which I enjoyed, was the most recent one “how many of you have felt personally victimized by online users?”. This resonated with everything about the digital age we live in. It allowed me to examine the dark side effects of an online participatory culture. Three main issues that resonated with me were cyber-bulling, racism and gender-based trolling. The harsh reality of what an online society we live in.


The third blog post would have to be “R-Re-Rem-Remi-Remix”.  This post completely opened up my understanding of the remix culture. As active consumers we have the ability to now access original content and recreate it to share our own unique message.  It may not mean cutting different songs and putting them together, it could simply be a cover (Détournment). This post really opened up my eyes to understanding the foundations of the remix culture to where it currently is now.

Though my journey of blog writing has not stopped here, I hope to continue with this journey. The content is only one of many things I have learnt during my time in BCM112. This course has given me the opportunity to enhance my writing and critically analyse what I have learnt. I am thankful for everything that i have learnt and to share this experience with so many people.


How many of you have felt personally victimized by online users?

The internet is an excellent domain, where it allows us to participate in an online culture of discussion. Our experiences online are sometimes discouraged by cyber-bullying, racism, homophobia and gender-based trolling. What individuals post online is ideally an opinion of their thoughts, which is perfectly encouraged. It allows a continuation of discussion on a topic through responses.Though the right to have a voice and opinion is sometimes misused by users.

Cyber bullying (can take many forms) is a concept taken seriously in todays society, as it is acknowledge by the Australian Federal Police as a crime.
Through statistics we can see how occurring it is within the online culture and the lasting effects it can leave on individuals. I personally do not understand how an individual has the capability or the conscience to make another individual feel so belittled. Well I guess anonymity allows individuals to put forward their dark side.

Anonymity online is an issue of debate. I take a strong stance on the idea that if you have something to contribute to, why not share who you are. As Evans (2011) states
‘We all need to take responsibility for our own behaviour online’
. Being anonymous makes us meaner as we can we state whatever we want before thinking about it and without the fear of repercussions. (Sarah Downey, 2011).
The effects can be more than just rude comments, it has lead to serious cases of unfortunate suicide, Alexis Pilkington.

Though over the years women have become more outspoken about their concern with the commenting/interaction online on social spaces. It has become vicious and threatening place. Vanessa Thorpe and Richard Rogers, wrote an article on the hateful trolling online by misogynist men towards women bloggers, with numerous of women bloggers being outspoken about their awful experiences online.

It is lucky that we do have powerful women, who stand up towards misogynists, online bullying and other online activities which become abusive and threatening who put them in there place. As we are entitled to a better standard than what is given to us right now.

Our time is now

The expectations of when we left high school were to be active and informed citizens of society. The youth culture of society today seem to be disconnected with engaging in traditional politics. By traditional politics I mean factors that don’t effect the youth generation or the future, as well as not being constantly vocal about what they stand for. In tutorial this week, only one individual out of the class were actively participating within a political party by engaging in meetings frequently. With majority of the individuals in the class admitting to vote along side their parents decision. A lot of the youth seem to actively participate around issues that are focused around their generation, the quality of life and equality. This is clearly represented in the culture movement at wall street. 


Jenkins (2012) states that through the digital age it has provided individuals with a different way to effectively broaden political participation. The youth are major users of social media and digital technologies, which allow the youth to successfully participate in political discussion through online mobilization. Online mobilization becomes a way to easily communicate with other individuals who have the same political ideas or concerns with you to facilitate a participatory process.  

 Online can be a space for effective global activism which is more about self expression and can ultimately lead to collective expression. As the technological savvy generation the clicktivisim sensation started, with online collaboration to use social media as a form to fight a cause. 


In 2012 a major campaign spread across the web, KONY 2012. Individuals were sharing, tagging, liking, writing status’ and linking others to this online web video. It quickly became viral and within a matter of hours of it being uploaded it became the hot topic of discussion.

It is the process of an individual rather than collective identities which leads to certain kinds of engagement in politics and certain participatory practices. 




Remixing is having access to original content and using it to recreate something new. This can be done through different forms of manipulation, editing the content, rearranging it or combining it with something else. ‘Remixing has been around since 1961 when William Burroughs composed manuscripts using the cut-up and fold in techniques’. ‘Remix isn’t something new. All that’s new is the technique and the ease with which the product of that technique can be shared.’

The meaning of the text and its attributes then becomes re-shaped through the changes. Though for a meaning to change it does not have to be remixed it can also be done by Détournment, which allows a change of direction to the content.

For example, the cover of a song from its original form.


The culture shift of read only to a read and write culture has grown ever since the audience wanted to be part of the movement. The consumers became part of a participatory culture, going from passive to active consumers. Allowing them to now be prosumers.The culture grew as individuals were ‘creating and re-creating the culture around them’.

For example, Snapchat. We can take a photo of an individual, but we can edit this image to re-create another meaning. This allows us to be active consumers taking part in the read and write culture.



The role of produsage and file sharing has become a major topic of controversy. The role of copyright being of main concern. It is illegal to use someone else’s music, unless a license is granted to you. ‘Though remix still remains uncertain under the Copyright Act, with there being little judicial authority on the issue‘.

The remix culture depends a lot of the laws of copyright, if laws change and become strict the shift may change back to a read only culture. Although the read and write culture has become a powerful culture, one where individuals are allowed expression and creativity.

Once Upon a time in a transmedia world



Transmedia storytelling is a process in which a business chooses to franchise beyond its core form of one platform. Henry Jenkins states “A transmedia story represents the integration of entertainment experiences across a range of different media platforms.”  Jenkins displayed the conceptual idea that transmedia story telling is, one major way of franchising a business, in order to be more successful.  With the convergence of new technologies expanding, new ways of storytelling has emerged.

Transmedia storytelling has become a way of blockbuster productions to expand its consumers. The dynamic component allows alternative entry points to the story. This allows individuals to choose their preferable media platforms, or allows them to expand their horizon and look at other ways.
Transmedia storytelling expands the content into many diverse facets of media genres so that it can expand its market. It engages the audience across global and local media cultures, providing consumers with a immersive storyworld with alternative entry points to the story. This is shown through the access of one story across multiple mediums/platforms.

“engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story”

For example. In 1940, numerous of comic books were shared with consumers based on the fictional story of ‘Batman’. Later during the year, in 1943 a film was realised  based on the first 15 chapters complied into 240 minutes. This use of film has now become a on going component. With the latest film being realised in 2012, the use of a human cast playing the characters rather than a cartoon. It has changed and reformed to suit consumers across global and local media cultures.


Transmedia storytelling has also been franchised in a way individuals are enabled to be educated. EE (entertainment education) strategy can be implemented and evaluated across interactive media platforms, and the implications for incorporating transmedia storytelling elements into EE campaigns For example, ‘Dora the Explorer’ is an iconic cartoon television show for young children. Young children have access to multiple education games like, Dora the explora alphabet game.
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Jenkins has ultimately hit the nail on the head.The entertainment experiences allow individuals each have a personal fulfilling experience across different media platforms.

Woohoo i am a journalist

We live in a participatory culture where all individuals of society have the ability to present consumers with new content. The implications of information being gathered through citizen journalism are done through multiple media outlets. Alex Bruns (2007) states that citizen journalism is broad, it can range from individually publishing news to collaboratively written and edited sites.

We may choose to upload video footage or images straight away to multiple platforms, with out the extract being edited or tampered. This then can become a piece of evidence capturing an exact moment in time.
For example the viral video which a student posted in 2011 was of a school kid Casey Hynes being bullied behind the fence of so what seems ‘to be a safe place’.As the video went viral over the Internet, people got involved. News papers/ news stations were interested in the case.

The entire citizen input has become a major worry to traditional sources, as collaborative knowledge is very powerful. It is to be believed that there are close to 19 million users of the platform Wikipedia. This can become a threat to other edited publications like the Encyclopaedia Britannica.

We aren’t just the audience anymore; we are the consumers and users of information. Gatekeepers now have little control over the content put online. Tim Dunlop (2012) states that before immediate access online to news, we were presented with television news manipulated by decisions of networks stating important and what wasn’t. They ultimately had the power of what knowledge we knew the end package was presented to us as definitive.

We have shifted from a one-to-many society to a many-to-many society. It seems that professional journalism seems to be diminishing, people like to see/read information from the direct source. It has allowed us to be active citizens within society, expressing our opinion, knowledge and content that we have.

Call me lazy? I don’t think so…..

Right now, as you are reading this you can either choose to be a passive or active consumer. Leave me a comment and prove my title right or just be lazy and don’t comment at all. As consumers of my blog post, you are on the receiving end of my information and have the ability to use the content. This shows that it is a dialogic media. It allows the information to flow in both ends, so you right now have the ability to comment it or use it in another way. (Without copyrighting of course!).

Monologic media is limited in the way you receive the content, have little engagement with it but can’t do much with it. For example, Snapchat. Snapchat is a well-known platform within society today. Many young teenagers use this to send photos or videos. These items only last for a period of time, before they ‘disappear’. Therefore there isn’t much you can do with the content once it is gone, if it is used in the way Snapchat was intended. Snapchat allows you to take snapshots if you dare. By the ‘daring’ part I mean, the sender knows that you have taken a snapshot of their photo/video they have sent you and now have control over what they do with that. They have the ability to now be the sender.


Inappropriate content, how does that get through?. I mean it normally gets taken down anyway. What happened to the ‘gatekeepers’ of content who monitor the content uploaded to the Internet.

One word, change.
Change in society has allowed individuals to speak their mind. Audiences interaction with digital media platforms and content has now involved new types or users. This allows other individuals to access the content uploaded on a public space and expand their knowledge.